LGBT collection – Our rainbow is everywhere

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Many brands have made campaigns, and even exclusive products, associated with the LGBT theme – LGBT collection -, making use of the colors of the rainbow. Although we may think that this is a use of the market, this should not be indifferent to us. Beyond its commercial importance, the use of rainbows, the LGBT banner, in Nike, Adidas, Gucci, McDonald, Converse, Levis and GAP campaigns, among many others, makes our children, our families and General deal with the LGBT theme in your day to day life in a positive and often subliminal way.
Only the trivialization of the appearance of families of the same sex, and their association with positive situations, will reduce and eventually end discrimination.